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Play Thinking Essentials (SG)

Startups - from Idea 2 Inception
Description

At the core of all startups are recognition and customers ! How do you catch the necessary eyeballs ? How do you attract business ?


More importantly, how do you get them to take action? Not just any action, but the action you want!


Hi, my name is Yaniv and I've spent years of research looking for the secrets to motivation. What makes people take action and then keep moving in the face of an obstacle? Your customer experience is not perfect and it never will be. Your customers will face obstacles. The question is are they motivated enough to overcome these obstacles? Or will they give up and go to the competitor?


After looking at games, design, psychology, behavioral economics, brain and cognitive science, I created the Play Thinking - a framework for engineering motivation. Join me and find out how Play Thinking can help you build customer experiences that engage and delight.


Oh, one more thing...one lucky person will go home with a cool deck of Play Thinking cards!


Yaniv Corem | CEO at Playful Labs

Yaniv is the Co-Founder and CEO of Playful Labs, where he works with companies like Pfizer, Google, and Education Cities to develop strategies for meaningful interactions between people and products.

Before launching Playful Labs, Yaniv was a member of the Social Technologies group at IBM Research and later part of the Changing Places group at the MIT Media Lab.

Yaniv received two Master’s degrees from MIT, one in Computer Science and another in Design + Computation. He earned his Bachelor degree in Architecture from the Technion in Israel.


Event Timeline
Sat Oct 24, 2015
4:30 PM - 6:20 PM SGT
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Venue
Tickets
SGD $10.00
Venue Address
IndoCafe, 35A Scotts Road, Singapore 228227 Singapore
Directions
3 mins walk from Newton MRT
Organizer
APAC Young Elites Association
27 Followers